The Complete Journey, Beyond the Foundation
Most agencies stop at “we built you a website.” We don’t. The 90-day foundation is Phase 1. Here’s the full path for serious operators who want to dominate their market.
Month 1–3: Foundation
- 60-75 neighborhood pages built
- 30-36 blog posts published
- GMB optimized and active
- 30-36 local citations live
- Tracking installed properly
Result: Foundation in place. Pages indexing. Visibility growing.
Month 4–6: Optimization & Scale Prep
Marketing: Continue content, strengthen backlinks, optimize based on data, rankings move to top 10-20.
Operations: First hire (admin or agent support), build systems so you’re not the bottleneck, basic automations for follow-up, prepare for increased lead volume.
Result: Rankings solidify. You’re ready to handle growth.
Month 7–12: Automation & Leverage
Marketing: Dominant page 1 rankings, 50-100+ keywords, organic leads = predictable pipeline, review machine on autopilot.
Operations
- Workflow automations reducing daily admin by 60-70%
- CRM and follow-up sequences running without manual input
- Hiring systems bringing in the right people
- Lead routing and assignment automated
- Owner stepping out of day-to-day operations
Result: Business runs without you. Time to think strategically.
Year 2+: Strategic Growth
For RE: Expand into commercial real estate, property management partnerships, investor leads. For HVAC/Service: Target commercial contracts, property managers, multi-unit deals.
New channels: LinkedIn outreach, direct mail to commercial decision-makers, partnership development, RFP bidding.
Result: Diversified revenue. Not reliant on a single channel or residential-only.
At each phase, you decide: continue with us, pause and run it yourself, or part ways. No lock-in. The foundation is yours forever