The Infrastructure Playbook
A short, clear document that breaks down why Zillow dominates your market — and what the fix looks like for independent brokerages. Also relevant for HVAC companies, law firms, and other local businesses.
Quick read. No fluff. Just the logic behind local domination.
What’s Inside
- Why 5 pages can’t compete with 500 — and what to do about it
- The infrastructure gap between franchises/portals and independents
- What a real 90-day foundation looks like
- Why this structure compounds over 12–24 months
- The math: what changes when the foundation is in place
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